New tyre tread label meets global standards


AVERY Dennison and Ferm RFID Solutions have created the first truly universal tyre tread label with worldwide RFID functionality, which allows entire pallets of tyres to be read in a single pass.

Hans Eichenwald, senior product manager at Avery Dennison Materials Group Europe, said that the new product creates benefits across the whole supply chain, from manufacturing quality control through to distribution, storage and point-of-sale: “This technology helps to add value for manufacturers, who can trace goods more efficiently during production. It benefits logistics suppliers who can read entire pallets at once, and warehouses that need to track tyre expiration dates.”

The RFID tyre label technology was developed through a collaborative effort by Ferm RFID and Avery Dennison Materials Group Europe. Ferm RFID and Avery Dennison have contributed RFID and pressure-sensitive solutions respectively.

The final product is able to handle a very wide range of applications. The label uses copper wire antenna technology and is compatible with all UHF EPC Class 1 Gen 2 global RFID standards, allowing easier access to different markets. The label copes with all tyre types – for example, tyres with high carbon black or steel content. The RFID reading distance is the same for car, truck or aircraft tyres, and functions such as bulk reading of entire pallets are straightforward.

Polypropylene and polyester tyre labels in the Avery Dennison portfolio perform very well under challenging conditions.

The new RFID tread label technology allows up to 150 tyres to be read simultaneously, at a distance of up to 7 metres, with more dependable performance, lower error rates and reduced tyre wastage. Real-world durability is ensured by an RFID antenna that has been designed so it cannot be disconnected from the RFID chip. A proprietary Avery Dennison tyre label adhesive, with high coat weight and low-bleed gum pattern, supports production-friendly label conversion and reliable labelling results.