PHOTO: a - PlasticsSA, World Clean-up Day '018 (Coke)
SOUTH AFRICANS nationwide joined the waste-free movement to clean up beaches and rivers this September. Coca-Cola’s bottling partners led over 14 clean-ups across the country reaching as far as Mamelodi and Soweto to Durban and Muizenberg. This was in partnership with Plastics/SA for Clean-up and Recycle Week which ran from 10-15 September and coincided with International Coastal Cleanup Day on 15 September.
Earlier this year, the Coca-Cola Company announced an ambitious goal to help collect and recycle the equivalent of every bottle and can it sells globally by 2030 through its ‘World Without Waste’ strategy. This includes making packaging 100% recyclable globally by 2020. In South Africa, the company is working to support healthy, debris-free environments and oceans through organisations such as PETCO to increase the collection and recycling of packaging in the most risk-prone areas for marine debris.
Coastal Clean-ups took place in Kwa-Zulu Natal in Port Shepstone, Durban and Richard’s Bay as well as in the Eastern Cape in Port Elizabeth and East London. Inland clean-ups included Grabouw, Soweto, Mamelodi, and Soshanguve. Coca-Cola Peninsula Beverages coordinated the Muizenberg beach clean-up on 16 September.
Coca-Cola Beverages South Africa partnered with a number of NGOs, local municipalities, regional government departments, as well as the South African Police Services in areas to mobilise communities to take part in the clean-up. CCBSA also included schools that are involved in the Schools Recycling Programme to join the initiative.